Creative Packaging:
Mandarin oranges have always had a symbolic presence during Chinese New Year. Phonetically, they mean ‘gold’, and since 2011 was the Year of the Rabbit, the oranges were packaged into a shape that looked like carrots – to signify a golden harvest for the year. These were given to existing and potential clients to wish them a successful and profitable Year of the Rabbit.

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  22. helloitslewis reblogged this from soloduet and added:
    Really like this idea! Where’s bugs bunny though?
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